Privacy Policy

Last Updated: 21 June 2026

This Privacy Policy explains how GANGA FASHION TRENDS collects, uses, stores, shares, and protects your personal information when you visit, browse, register, place an order, contact us, or otherwise use our website www.gangafashiontrends.in

By accessing or using our website, creating an account, placing an order, contacting us, or interacting with our services, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. Business Details

Business Name: GANGA FASHION TRENDS
Brand Name: GANGA FASHION TRENDS
Business Type: Proprietorship
Proprietor: Mrs. Sunita Chaudhary
GSTIN: 10CDPPC4314M1ZR
Registered Address: Ward 22 Ramchandrpur, Chaudhary Market, Biharsharif, Nalanda, Bihar-803101
Website: www.gangafashiontrends.in
Customer Care Email: care@gangafashiontrends.in
Phone: +91-6112457391
WhatsApp: +91-8586096766

2. Scope of This Privacy Policy

This Privacy Policy applies to all users, visitors, customers, registered account holders, and persons who interact with GANGA FASHION TRENDS through:

  • Our website
  • Mobile or desktop browser
  • WooCommerce checkout
  • Shiprocket Checkout
  • WhatsApp communication
  • Email communication
  • SMS communication
  • Social media pages, ads, or campaigns
  • Customer support channels

This policy does not apply to third-party websites, payment gateways, courier websites, or platforms that are not owned or controlled by GANGA FASHION TRENDS.

3. Information We Collect

We may collect the following types of information from customers and website visitors.

3.1 Personal Identification Information

We may collect:

  • Full name
  • Phone number
  • WhatsApp number
  • Email address
  • Billing address
  • Shipping address
  • City, state, PIN code and country
  • Order details
  • Customer account details
  • Communication details shared with customer care

3.2 Order and Product Preference Information

We may collect information related to:

  • Products viewed
  • Products added to cart
  • Products purchased
  • Order history
  • Size preference
  • Style preference
  • Wishlist or saved products, where available
  • Return, exchange, cancellation or refund requests
  • Customer feedback, reviews or complaints

3.3 Payment Information

When you place an order, payment-related information may be processed through our payment gateway, checkout provider, banking partners or payment service providers.

We may receive limited payment confirmation information such as:

  • Payment status
  • Transaction ID
  • Payment mode
  • Order amount
  • Refund status
  • Payment failure or payment success notification

GANGA FASHION TRENDS does not store full debit card, credit card, UPI PIN, CVV, net banking password, or other sensitive payment authentication details on its own servers.

3.4 Technical and Device Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referring website or source
  • Approximate location derived from technical data
  • Cookies and similar tracking information
  • Website usage behaviour

3.5 Marketing and Communication Information

If you interact with our marketing, offers, newsletters, WhatsApp messages, SMS campaigns, ads, or social media content, we may collect:

  • Marketing preferences
  • Campaign engagement
  • Clicks on promotional links
  • Coupon usage
  • Responses to offers
  • Opt-in or opt-out status

4. How We Collect Information

We may collect information when you:

  • Visit our website
  • Create an account
  • Place an order
  • Add products to cart
  • Make payment
  • Use COD
  • Contact customer support
  • Request return, exchange, refund or cancellation
  • Subscribe to offers or newsletters
  • Communicate with us on WhatsApp, email, phone or SMS
  • Participate in campaigns, offers or surveys
  • Interact with our advertisements
  • Use cookies or tracking-enabled browsing features

5. Purpose of Using Your Information

We may use your personal information for the following purposes:

5.1 Order Processing

To:

  • Confirm your order
  • Process payment
  • Pack and dispatch products
  • Deliver products to your address
  • Share order updates
  • Track shipment
  • Handle delivery issues
  • Process cancellations, returns, exchanges and refunds

5.2 Customer Support

To:

  • Respond to customer queries
  • Resolve complaints
  • Provide product information
  • Verify order details
  • Assist with size, delivery, exchange or refund requests
  • Maintain complaint and support records

5.3 Payment and Fraud Prevention

To:

  • Verify payments
  • Confirm COD orders
  • Detect failed or duplicate payments
  • Prevent fraudulent transactions
  • Prevent misuse of COD, coupons, offers or website features
  • Protect the business and customers from unlawful activity

5.4 Website Improvement

To:

  • Improve website performance
  • Understand product interest
  • Improve customer experience
  • Personalize product suggestions
  • Improve website navigation
  • Fix technical issues
  • Analyse customer behaviour and shopping patterns

5.5 Marketing and Promotions

With your consent or where permitted by applicable law, we may use your information to send:

  • WhatsApp offers
  • Email newsletters
  • SMS updates
  • Festival offers
  • Sale updates
  • Product launch updates
  • Cart reminders
  • Back-in-stock notifications
  • Personalized product recommendations

You may opt out of promotional communication as described in this policy.

5.6 Legal and Compliance Purposes

We may use your information to:

  • Maintain tax and invoice records
  • Comply with applicable laws
  • Respond to lawful requests by authorities
  • Maintain business records
  • Enforce our policies
  • Protect our legal rights
  • Resolve disputes or claims

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience and understand how visitors use our website.

Cookies may help us:

  • Keep products in your cart
  • Remember login sessions
  • Understand website traffic
  • Improve website performance
  • Show relevant advertisements
  • Measure marketing campaign performance
  • Provide personalized shopping experience

We may use tools such as:

  • Google Analytics
  • Google Ads tracking
  • Meta Pixel
  • WooCommerce cookies
  • Shiprocket Checkout-related tracking
  • Other marketing, analytics or performance tools

You can manage or disable cookies through your browser settings. However, disabling cookies may affect website functionality, cart performance, login experience, checkout process, or personalized features.

7. Sharing of Information With Third Parties

We may share necessary information with trusted third parties only for business, operational, legal, payment, delivery, analytics, or marketing purposes.

Such parties may include:

  • Payment gateway providers
  • Shiprocket Checkout
  • WooCommerce-related service providers
  • Courier partners
  • Shiprocket logistics platform
  • Blue Dart
  • Delhivery
  • India Post
  • Other major courier partners
  • SMS service providers
  • WhatsApp communication tools
  • Email marketing tools
  • Analytics tools
  • Advertising platforms such as Google and Meta
  • IT service providers
  • Website hosting and maintenance providers
  • Legal, tax, accounting or compliance advisors
  • Government, law enforcement or regulatory authorities, where legally required

We share only such information as is reasonably necessary for the relevant purpose.

8. Payment Gateway and Third-Party Checkout

Payments on our website may be processed through third-party payment gateway or checkout providers, including Shiprocket Checkout and other payment partners.

When you make a payment, you may be redirected to or interact with third-party payment systems. Their own terms, privacy policies, and security practices may apply.

GANGA FASHION TRENDS is not responsible for payment failure, downtime, technical issues, or security practices of third-party payment platforms, except to the extent required under applicable law.

9. Marketing Communication and Opt-Out

We may contact you through WhatsApp, email, SMS or phone for:

  • Order updates
  • Delivery updates
  • Payment updates
  • Return/exchange/refund communication
  • Customer support
  • Offers and promotions
  • New collection updates
  • Festival sale updates

Transactional messages related to your order may still be sent even if you opt out of promotional messages.

To opt out of promotional communication, you may contact us at:

Email: care@gangafashiontrends.in
WhatsApp: +91-8586096766

Please mention your registered phone number or email address so that we can process your request.

10. Data Retention

We may retain your personal information for as long as necessary for:

  • Order processing
  • Delivery records
  • Customer support
  • Tax and accounting compliance
  • Legal compliance
  • Fraud prevention
  • Dispute resolution
  • Business record keeping
  • Marketing, until you withdraw consent or opt out

We may retain some information even after account deletion or opt-out where required by law, taxation, accounting, fraud prevention, or legal claims.

11. Data Security

We take reasonable technical and organizational measures to protect customer information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, internet transmission, payment system, or electronic storage method is completely secure. Customers are responsible for keeping their account login details, OTPs, passwords, payment credentials, and devices secure.

GANGA FASHION TRENDS will never ask for your UPI PIN, card CVV, net banking password, or OTP.

12. Customer Account and Guest Checkout

Customers may shop by creating an account or through guest checkout, where available.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials and for all activities conducted through your account.

If you suspect unauthorized use of your account, please contact us immediately.

13. Children’s Privacy

Our website is intended for use by persons who are at least 18 years of age.

We do not knowingly collect personal data from children. If we become aware that personal information of a minor has been collected without proper authorization, we may delete such information or take appropriate steps as required by applicable law.

14. Your Rights and Choices

Subject to applicable law, you may request to:

  • Access personal information held by us
  • Correct inaccurate personal information
  • Update incomplete information
  • Request deletion or erasure of certain information
  • Withdraw consent for marketing communication
  • Opt out of promotional messages
  • Raise a privacy-related grievance

To make a request, please contact:

Email: care@gangafashiontrends.in
Grievance Officer Email: sunita@gangafashiontrends.com

We may verify your identity before processing such requests.

15. Accuracy of Information Provided by Customer

Customers must provide accurate and complete information while placing orders, creating accounts, making payments, requesting refunds, or contacting customer support.

GANGA FASHION TRENDS will not be responsible for failed delivery, delayed delivery, failed refund, wrong refund, or communication failure caused by incorrect or incomplete information provided by the customer.

16. Third-Party Links

Our website may contain links to third-party websites, payment pages, courier tracking pages, social media platforms, or external services.

We are not responsible for the privacy policies, content, security, or practices of such third-party websites or platforms.

Customers should read the privacy policies of such third parties before sharing any personal information.

17. Legal Disclosure

We may disclose your information if required:

  • By law
  • By court order
  • By government authority
  • By law enforcement agency
  • To protect our legal rights
  • To prevent fraud or misuse
  • To enforce our website policies
  • To protect safety, security, or business operations

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on our website with the revised “Last Updated” date.

Continued use of our website after changes are posted shall mean that you accept the updated Privacy Policy.

19. Grievance Officer

For privacy concerns, complaints, or unresolved issues, you may contact our Grievance Officer:

Name: Mrs. Sunita Chaudhary
Email: sunita@gangafashiontrends.in
Phone: +91-8586096766
Address: Ward 22 Ramchandrpur, Chaudhary Market, Biharsharif, Nalanda, Bihar-803101

We aim to acknowledge grievances within 48 hours and resolve them within the applicable timeline.

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